Amadu BAH of MoreWithUs tells us how they give jobseekers a chance to market themselves.
Tell us about you, your career, and how you joined MoreWithUs.
Amadu BAH: I have had a long successful career in risk management and information technology. Since 2002, I have worked in different IT leadership roles for major businesses like Wells Fargo Bank, MoneyGram International, and Merrill Corporation. I received a master’s degree in Business Administration from St. Thomas University. Currently, I am the VP of IT Project Portfolio Management for MoreWithUs – Everyday Jobs. I joined the team very early and have remained a committed and central part of the team. I am now a co-founder of MoreWithUs – Everyday Jobs. MoreWithUs – Everyday Jobs was founded in 2017 in Illinois, United States.
Do you have small habits that made a meaningful impact on your life and business?
Amadu BAH: Oh yes, I am persistent. I think things through, and once I reach a decision, I pursue it relentlessly. I think my persistence has made meaningful impacts for MoreWithUs – Everyday Jobs. As you know, startups take creativity and courage to get going – you have to be thoughtful and persistent. At MoreWithUs – Everyday Jobs, the impact is evident in our progress in building our technology (e.g., app) and growing users.
How does MoreWithUs market its product/services online?
Amadu BAH: Very simple, we are an online jobs company with a unique approach to jobs for young people, especially students and recent graduates looking for entry-level jobs. Everything we do is online. MoreWithUs –Everyday Jobs is the place where jobseekers and employers come together online. We begin with the understanding that employers need employees just as people need jobs. So we make it easy and effective for jobseekers and employers. We cut out the old hassle of submitting countless job applications by making jobseekers visible to the employers that fit their interests and skills. For employers, we save them the hassle of posting job ads and waiting for people to apply. With a few clicks, they can find plenty of qualified candidates near them on our website and app. If you need a job or want to hire, you will get more with us!
What specific tools, software, and management skills are you using to manage your online marketing?
Amadu BAH: We use an all-of-the-above strategy to mark – technology and word-of-mouth. As a start, we are active on social media, especially the places that are popular with students and young people in general. We use email marketing and customer engagement tools to manage and share content and build relations with our users on social media. We are there with just the right amount of information whenever they need us. We also use word-of-mouth. We are active in the community and on college campuses. We use a community marketing approach to give back to our users, such as through our scholarship and social giving programs.
What is your hiring policy/process, and how do you retain your employees?
Amadu BAH: As a startup, building human resources is key to success. We have developed a community among our founders and partners. We work with students through various internship programs. We recruit people who are creative thinkers and problem solvers – the kind of people who do not wish to fail but are not afraid to fail. We retain people by providing real opportunities to learn and grow their problem-solving skills and entrepreneurial spirit. We do not really want “workers”; we want partners and friends – so even when people leave us, they stay connected with us as a community.
How are you funding your growth?
Amadu BAH: We have actually been growing – we have over one thousand (and growing by the day) active jobseekers featured on our website and app. Employers are noticing them and hiring. As a technology company, we know that growth comes with a demand for more investment. We see growth as a good problem, and we have been investing in growth. For example, we just launched the MoreWithUs Jobs app on Android and Apple. It was a big investment for us. Our founders are ready to provide the necessary funding as we grow. At this point, we have put our own money into growing MoreWithUs because we firmly believe in the need for an approach to job search and hiring that focuses on presenting people instead of posting job ads that simply get buried at the bottom of the internet. Of course, we are open to the right kind of outside funding but will are well placed to do what we need to do for now.
Who are your competitors? And how do you plan to stay in the game?
Amadu BAH: This may sound outrageous, but we do not really have direct competitors because of the approach we take to job search and hiring and the demographics we focus on. Of course, there are many jobs platform out there, but we alone provide a place for young people looking for their everyday job to present themselves for free and have employers call them directly for an interview and job offer. While other jobs platforms focus on posting job ads or managing the relationship between jobseekers and employers (for a big fee), we allow jobseekers to easily present themselves for free and for employers to directly reach the right candidates just with a few clicks and a very small fee (after they find the right candidate).
Tell us a customer success story of yours.
Amadu BAH: Actually, we see our customers as our community – the idea of “customer” sounds old-fashioned and even exploitative. Young people are our community, and we help them position themselves for job offers. Employers reach out to them, not the other way round, and decide whether to take an offer or decline it. Many of the people with profiles on our website and app have received job offers and continue to receive job offers, especially given the labor shortage in the United States. For businesses, especially small businesses struggling to find workers, we have been helping them find people right near them. Businesses in DeKalb (Illinois) and beyond find our hiring approach to be straightforward and effective. They keep coming because they only pay a small fee after finding suitable candidates. We allow employers to browse candidate profiles and qualifications for free.
Your final thoughts?
Amadu BAH: Well, I really enjoy MoreWithUs – Everyday Jobs. It is deeply fulfilling to be part of something that has the potential to transform the way we approach job search and hiring for young people. Also, I enjoy the fact that we put the power in people, the ordinary person looking for an entry-level job. It feels very good when an employer is the one contacting you first to make you a job offer. I do not want to say we are turning the table, but we are certainly making the table even for young people.
App Landing page: https://www.morewithusapp.com/