You might think your company’s online hub is your website. It looks like the one place that connects every facet of your online presence in one place. But that doesn’t have to be the case if you have a blog. Your blog holds the potential to serve as an even better hub. Most firms start […]
Marketing is, in theory, the best way to build brand recognition along with sales, and eventually, revenue. However, there’s a small problem: most marketing strategies require a significant upfront investment of capital before they start paying off. For example, if you’re pursuing traditional advertising, you’ll need to spend money to have your ads placed in […]
Video is everywhere. Ever since the development of YouTube in 2005, consumers and businesses alike have been uploading visual content for personal and professional gain. Now, video marketing is bigger than ever, and brings some impressive returns for businesses of all sizes. Statistics show that video marketing accounts for 50 percent of all mobile web […]
If your company hasn’t already launched a mobile app, it’s not too late to tap into this powerful medium for marketing, advertising, and customer engagement. However, you have to be very careful about how you handle the process. If you aren’t cautious, the cost of the project could get away from you and render your […]
Over the past decade, businesses have gradually moved away from traditional practices and have flocked toward more sustainable solutions. From manufacturing to marketing, eco-friendly habits are permeating corporate America for the first time ever. Companies are doing things like investing in solar power, reducing dependence on paper, and committing to corporate sustainability. While protecting and […]
