Erman Küplü, Co-founder of Analyzify, tells us how they offer digital marketing services.
First of all, how are you and your family doing?
Erman Küplü: We’re doing great, thanks for asking. We just miss each other a lot because my family is in Turkey, where I’m originally from, and I have lived in Estonia for a long time.
Tell us about you, your career, and how you founded Analyzify.
Erman Küplü: I’m a digital marketing veteran with 12+ years of experience. I have created websites even since I was a child, and then I got into SEO & digital marketing. I co-founded many small internet startups and failed most of them at an early age. Later on, I co-founded a digital agency where we offer digital marketing services to national & international brands.
We created our first and flagship product, Analyzify, last year. This was our first SaaS experience.
How does Analyzify market its product/services online?
Erman Küplü: We just use organic channels. We haven’t spent a single dollar on marketing yet. We create many videos for YouTube (the last one as an example), and it brings visibility and leads for us.
We also create many informative, long-form article series on our website. You can take this one as an example: Google Tag Manager & Shopify Integration. These kinds of informative, long-form, full-of information/action list contents perform great on Google and make our brand well-known in the market. More importantly, people trust us because we produce great content.
How the coronavirus pandemic affects your business, and how did you get through it?
Erman Küplü: Our team has been remote for over 5 years already. In that sense, pandemics didn’t affect our working style at all. It actually affected in a good way because our clients are e-commerce clients, and e-commerce grew drastically in the given period of time.
What specific tools, software, and management skills are you using to manage your online marketing?
Erman Küplü: We use Coda, Notion, and Clickup for product & project management and knowledge base. As for digital marketing, we don’t use any specific tools, just Google’s native toolset: Google Analytics, Google Tag Manager, Search Console, etc.
Who are your competitors? And how do you plan to stay in the game?
Erman Küplü: Our market positioning is quite different from our competitors. In that sense, we don’t have direct competition. We will just keep making our product and company better. And the market will grow. We don’t actually need to compete.
Your final thoughts?
Erman Küplü: We are humbled and happy to be a Shopify Partner and build solutions for the Shopify ecosystem. We believe many agencies and software companies don’t understand the value that the Shopify Partners ecosystem offers. You can learn more about it here.