Chris Tan of Outrankco tells us why it’s essential for businesses to have a strong digital marketing presence.
First of all, how are you and your family doing?
Chris Tan: We are doing well, thank you for asking. We are all healthy and happy, which is the most important thing.
Tell us about you, your career, and how you founded Outrankco.
Chris Tan: I’ve been in traditional marketing for over a decade, and I’ve seen it go through many changes along the way. My passion for this field and the desire to see businesses succeed haven’t changed. When I started Outrankco, it was with the goal of providing businesses with best-in-class digital marketing services. As digitalization continues to spread throughout the world, I believe that digital marketing will only become increasingly important. That’s why it’s essential for businesses to have a strong digital marketing presence, and that’s where Outrankco comes in.
How does Outrankco market its product/services online?
Chris Tan: The majority of our customers come from recommendations from previous clients and through word of mouth. We also have a strong online presence, and we are constantly working to improve our SEO and content marketing.
How the coronavirus pandemic affects your business, and how did you get through it?
Chris Tan: We feel that digital transformation will be accelerated by several years as a result of this current worldwide catastrophe. Some of my clients, who previously had a negative stigma on SEO, had begun asking for more information on how Search Engine Optimization can help their business. The pandemic is really making them think outside traditional boundaries- something everyone should embrace.
What specific tools, software, and management skills are you using to manage your online marketing?
Chris Tan: My management style is very hands-on. I like to be involved in all aspects of digital marketing, from conception to execution. This allows me to ensure that all campaigns and initiatives are executed flawlessly and meet the highest standards. Additionally, it also helps me stay up-to-date on the latest digital marketing trends and technologies.
On a typical day at work, I spend a lot of time on the phone with clients. I also meet with the team to discuss current and future campaigns. Additionally, I always try to find time for research, as staying up-to-date on digital marketing trends is essential for providing our clients with the best service possible.
Who are your competitors? And how do you plan to stay in the game?
Chris Tan: There are a lot of great companies out there that provide SEO services in Singapore. However, I believe that Outrankco has a few key advantages that allow us to stand out from the rest.
First and foremost, we have an incredible team of passionate and experienced individuals who always go above and beyond for our clients. We do not believe in outsourcing; therefore, all the optimization work is done in-house. This allows us to maintain a high level of quality and ensure that all campaigns meet our standards. Additionally, we have a proven track record, and we have helped multiple businesses achieve their digital marketing goals. We are confident that we can do the same for all our future clients.
Your final thoughts?
Chris Tan: My advice for other businesses struggling to get through these tough times is to stay positive and be flexible. These unprecedented times require us to think differently and be innovative in our approach. There is light at the end of the tunnel, so we will get through this together by staying positive and being flexible.