Jheen Oh of Susosu Water tells us how they help people revolutionize their health with hydrogen-infused mineral water.
Tell us about you, your career, and how you founded Susosu Water.
Jheen Oh: From a young age, my parents instilled the importance of practicing good health, and unconsciously, I developed the same love and passion. Back in 2016, my dad took a trip to Korea and partnered with some experts to develop this healthier form of hydration. 2 years later, he came back to the states to show my family and I a few prototypes. We were immediately intrigued and impressed by the quality. I started doing research and found that there were countless benefits to drinking hydrogen water. I started to ask myself, “Isn’t all water healthy for you?” or “Doesn’t all water have additional health benefits”? And that’s what led to Susosu Water.
Do you have small habits that made a meaningful impact on your life and business?
Jheen Oh: Yeah, I would say I am a pretty organized person.
How does Susosu Water market its product/services online?
Jheen Oh: Since the beginning of our company, we’ve always done various digital marketing strategies but recently just focused on retail/distribution, Amazon, Walmart, and our direct website.
What specific tools, software, and management skills are you using to manage your online marketing?
Jheen Oh: Many tools and software help us manage our digital marketing. I like tools that help manage the progress/tasks of a digital marketing project.
What is your hiring policy/process, and how do you retain your employees?
Jheen Oh: We look for creative individuals that provide us with a completely different perspective of the brand (but remain consistent with our brand positioning statement). We let employees do them. I hate micromanaging, and it’s found to be counter-productive for both the employee and employer.
How are you funding your growth?
Jheen Oh: Looking to raise a Series A soon.
Who are your competitors? And how do you plan to stay in the game?
Jheen Oh: We have many competitors in the functional beverage industry, but we plan to stay in the game with our unique branding and consistently deliver high-quality service and products to our customers and partners.
Tell us a customer success story of yours.
Jheen Oh: I can’t tell you one, but looking at the reviews across the internet and even email feedback we receive from customers shows that we’re a brand that’s genuinely for the customers and thrive off positive customer feedback.