Lynn Wood tells us how IdeaSpies finds and shares clever ideas.
First of all, how are you and your family doing?
Lynn Wood: All is well.
Tell us about you, your career, and how you founded IdeaSpies.
Lynn Wood: I co-founded IdeaSpies in 2016 after a guide in Canada said, “promote what you love rather than bash what you hate.” IdeaSpies takes the hard work out of finding and sharing good ideas.
We’re an open innovation platform for clever ideas, discoveries, and original thinkers. Featuring simply written posts of 100 words or less, our stories aim to expand the mind and spark the imagination of all readers.
My interest in innovation started early in my career. I was on the startup team for American Express Cards in Australia and NZ, as well as later in HK. I was also part of the teams that established the first international property fund in Australia, one of the first wholesale property funds, and a funds management group.
I’ve served on many boards, including as Chair. I was one of the first three women in Australia to be on the board of a listed organization and one of the first to adopt a portfolio career as a consultant, board member, mentor, and entrepreneur.
How does your IdeaSpies market its product/services online?
Lynn Wood: We market through social media, principally LinkedIn and Twitter. More and more people realize that “doomscrolling” is not good for them. We call what we do “cheerscrolling“- sharing many ideas than can improve our lives and lead to a better future.
How the coronavirus pandemic affects your business, and how did you get through it?
Lynn Wood: Last year, we shared many ideas, explained simply, to deal with COVID, which were very popular. The most popular idea we shared on IdeaSpies last year, across all idea categories, was a Positive Pandemic Plan, that we revised as better points were added.
What specific tools, software, and management skills are you using to manage your online marketing?
Lynn Wood: We are not using special tools. Our voluntary Editors are the stars of IdeaSpies, posting ideas in their idea categories and sharing them through their social media. You can see them on our About page.
Who are your competitors? And how do you plan to stay in the game?
Lynn Wood: Other websites share positive news like David Byrne’s Reasons to be Cheerful, Sabra Lane’s The Bright Side, Rachel Botsman’s Rethink with Rachel, and Adam Grant’s Granted. IdeaSpies is different in that it’s a media platform for positive ideas with all ideas explained in 100 words or less and easily searched by idea category or keyword.
As a media platform, we’re able to give creative students the opportunity to share their design ideas and get comments on them in our UpRising idea category. We can also run competitions, get solutions to a problem, connect researchers with business and industry and assist in encouraging ideas from staff.
Your final thoughts?
Lynn Wood: If you are interested in positive ideas and innovation, please join our IdeaSpies Community.