Markus Behmann, Director & Founder of VEO Capital Ltd, tells us how they enable tomorrow’s technology.
First of all, how are you and your family doing?
Markus Behmann: I’m doing well, and so is my family. I am very fortunate that I have the opportunity to work with my dad, he is my biggest role model, and I learn a lot from him every week. We are very busy launching new business models, e.g., digital medical consultation in Germany, and improving our existing service and product offering, e.g., our call center for highly regulated industries.
Tell us about you, your career, and how you founded VEO Capital.
Markus Behmann: Before graduating from University with a Bachelor of Commerce degree, I launched my first start-up and started working for an international finance company. Later, I decided to focus on digital marketing and worked in several start-ups, such as Moon Zebra, with several successful exits. Eventually, I returned to Germany and managed over 300 online shops with €600 million+ revenue for Delticom AG. In 2017, I decided to return to Malta and go back to studying, graduating with an Executive MBA from the University of Malta. During that time, I founded VEO Capital, which builds, incubates, and invests in technology-centric business concepts in Europe, an example of which is aLIVE Support, a customer support outsourcing company for highly regulated businesses; aLIVE Pflege, a hybrid care concept for elderly patients in Germany; VEONIO, a digital transformation agency; and Malta’s most digital and user-friendly yacht charter and brokerage called yachting.mt. In my free time, I volunteer with Junior Chamber International (JCI) Malta and am pursuing a doctoral degree in Business Administration.
How does VEO Capital market its product/services online?
Markus Behmann: Headquartered in Malta, VEO Capital builds, incubates, and invests in MedTech, Cloud- & AI-based business models in Europe. We provide deep operational support to entrepreneurs and help them build innovative companies.
We market our businesses in different ways. Some of our businesses, e.g., our B2G businesses, do not require a lot of marketing as they purely depend on government tenders. Our B2B & B2C businesses are usually promoted through a fully-integrated marketing mix, consisting of a website and getting traffic through custom traffic acquisition strategies (SEO, paid FB ads, listing on professional platforms, etc.).
However, nothing we can do in terms of promotion beats the success of the brands we launched, e.g., www.yachting.mt – that’s the living proof and the example that potential clients need to look at to see us as a viable option for them.
How the coronavirus pandemic affects your business, and how did you get through it?
Markus Behmann: Some of the brands that VEO Capital has launched are the following:
– aLIVE Support, a customer support outsourcing company for highly regulated businesses, such as health insurance, government institutions, finance, or gambling companies.
– aLIVE Pflege, a hybrid care concept for elderly patients in Germany, which will expand into other European markets and other medical areas, e.g., online medical consultations.
– Yachting.mt, Malta’s freshest yacht charter and a broker. Launched in 2021, it offers a user-friendly online platform for both chartering services as well as services for the purchase or sale of luxury yachts and sailing boats.
– VEONIO, a consulting agency focusing on the digital transformation of SMEs. In order to digitize and digitalize the business processes of its clients, VEONIO provides services ranging from custom software and application development to web design and digital marketing.
– Glashaus Coworking Space, which essentially is a coworking space in Gżira, Malta.
If we had to look at how these were affected by the pandemic, I would say the one that was hit the hardest was, in fact, the coworking space. At the beginning of the pandemic, a lot of people became weary of meeting people in general and, therefore, resorted to working from their own homes. Now that a lot has improved and people have learned to live with Covid-19, clients are returning to our premises as life starts to reach normality stages again.
What specific tools, software, and management skills are you using to manage your online marketing?
Markus Behmann: When it comes to our online marketing, our Marketing and Administration Manager makes use of a Canva Pro account in order to create attractive visuals for our platforms. Posts are planned on a monthly basis and scheduled using Buffer, in particular when it comes to LinkedIn posts, since the platform does not yet offer a scheduling option.
Who are your competitors? And how do you plan to stay in the game?
Markus Behmann: We have strong competitors in every market. Since we are active in so many different industries, there is no point in getting into detail here, but all our industries have in common that they are very “offline” and slow-moving. Our business models are all very technology-heavy, and we achieve competitive advantages very easily through digitalization, which allows us to be more cost- and time-efficient, user-friendly, and faster-moving. It also allows us to copy a working business model from one jurisdiction to another within a matter of days.
Your final thoughts?
Markus Behmann: Together with my team, I look forward to seeing our brands grow and thrive in an ever-changing world. We look forward to a new era of growth and opportunities to learn from and expand through.
Some of our brands: