Alin Merches, CEO of Mobiversal, How to Build a Mobile App Company

Alin Merches Mobiversal

Alin Merches of Mobiversal tells us how they craft the product strategy, design, and build mobile apps with leading technology to make the world a better place.

Tell us about you, your career, and how you founded Mobiversal.

Alin Merches: I co-founded this company together with two other friends of mine back in 2011, and along the way, other partners joined the company. I have been involved in tech businesses since I was in high school, and since then, I have tried several ventures, but Mobiversal is the most important one. I was involved in three exits in the past 13 years. I like being part of tech products that can incubate from nothing to something scalable or helping others do so – that’s why Mobiversal is involved in the local tech ecosystem, trying to inspire other tech companies to be more focused and dedicated to their own products rather than (only) services.

Do you have small habits that made a meaningful impact on your life and business?

Alin Merches: I was pretty disciplined from when I was a teenager, and I was passionate about NOT wasting my time or others’ time. So in this regard, I always use a digital agenda/calendar and a task-keeping app. So, everything that I have to do is kept electronically, and nothing is missed. This is one of the small habits that are really important. Another habit is reading books constantly. This improves my knowledge and my spiritual life. And the most important habit I would say is the praying routine and reading from the Bible – this really keeps me humble and gives me wisdom.

How does Mobiversal market its product/services online? 

Alin Merches: Due to the nature of our business, we choose to focus more on the B2B strategy to increase our brand awareness and generate qualified leads. For this, we use a mix of social media presence and Google/Facebook ads.

To drive quality traffic Mobiversal’s marketing team is working on improving our organic presence and producing content, quality over quantity, that supports those SEO efforts. We also keep up-to-date with all useful information through social media channels which usually talk about industry-related topics.

What specific tools, software, and management skills are you using to manage your online marketing?

Alin Merches: There are various tools to help manage and plan your daily tasks and keep an eye on everything. However, regardless of what tools you decide to go with, it is important to set goals before starting any campaign and track their ROI.

As for management skills, time management is crucial to keep on top of all the different facets of online marketing. Additionally, it is important to be able to prioritize tasks and delegate work among team members. 

What is your hiring policy/process, and how do you retain your employees?

Alin Merches: We believe that our employees are our most valuable asset. We are committed to hiring the best talent and providing a supportive and stimulating work environment where employees can thrive. Our hiring process is designed to identify individuals who have the skills and potential to contribute to our company’s success. Once hired, we provide ongoing training and development opportunities to help our employees reach their full potential. By investing in our employees, we are able to attract and retain the best talent. As a result, we are able to provide our clients with the high-quality products and services they expect and deserve.

How are you funding your growth?

Alin Merches: We are totally bootstrapped so far, and we are funding our growth by the fact that we are profitable as soon as possible, and we chose services and products that generate income from day one, the old classic way. In this case, then, we fund our company organically, but of course, that can impact any desire for disruptive growth, which is not possible without external funding. But we are using money from previous exits as well to “angel fund” our new products as well.

Who are your competitors? And how do you plan to stay in the game?

Alin Merches: We are a “special specie” of tech company: Mobiversal has two main pillars of growth: the consultancy and services department, where we help other startups/companies to build their own successful products, and the other department is our own “private incubator” where we start products that are our own, and we try to make them profitable on the long run. So, in this case, we have competitors either for the service department but also competitors for each of the apps that we launch. The entire online world it’s our playground.

Your final thoughts?

Alin Merches: I wish every tech entrepreneur to think about the impact (s)he leaves around and try to focus on what they are best at. Only after you have an excellent team of “A players” around you only afterward you may be able to start diversifying your services and products. And this takes time, effort, and leadership. So you have to have patience. You know the saying: overnight success takes years.

Your website? 

Kokou Adzo


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