Carole Mauron tells us about App’ n’ Web, a firm active in the web, app development, and training areas that helps their clients bounce back in times of crisis.
First of all, how are you and your family doing?
Carole Mauron: Thanks for asking. My family and I are doing fine.
Tell us about you, your career, and how you founded App’ n’ Web.
Carole Mauron: In 2008, I founded App’ n’ Web because I wanted to use my skills and love for everything web-related, mainly for helping various businesses.
But first of all, I have started my career in banking, where my passion for computers led me to change direction. Then I went back to school to study applications development, and most recently, I got my adult educator’s diploma. These competencies work well together!
With App’ n’ Web, we are involved in numerous “Swiss-made” projects for a wide range of clients, and we appreciate it.
How does App’ n’ Web market its product/services online?
Carole Mauron: Our website is a key marketing element. On it, we promote our services, some useful information, and tutorials.
As each client is different, we offer customizable options such as web design, ad hoc support, and coaching. We train those who want to update the content of their website themselves. We expand their know-how through newsletters and social media.
How the coronavirus pandemic has affected your business, and how did you get through it?
Carole Mauron: IT and the Internet haven’t been the hardest hit sectors. We have helped some of our clients go digital and put together a useful post gathering different links of retailers’ support.
Regularly, we create training classes for companies. With the pandemic, we teach remotely, and we continue to do so as the students really appreciate it. There has been an increase in participants’ engagement due to this difficult period.
Have you had to make difficult choices and what are the lessons learned?
Carole Mauron: We noticed that some of our clients didn’t have the necessary knowledge to inform their own customers. By acting proactively, we contacted them and offered to update the opening hours of their businesses.
Our action was well received, and the lesson learned by some of them has been to change their habits and publish more news through the digital channel.
What specific tools, software, and management skills are you using to manage your online marketing
Carole Mauron: Our own website, social media, newsletters, and local directories such as Google My Business are important tools for our clients and us.
We were invited to speak at a seminar revolving around the Internet and website creation this year. Organized in Geneva, it was a good opportunity to share our knowledge and promote our skills. Networking is key!
Who are your competitors? And how do you plan to stay in the game?
Carole Mauron: There are many competitors in the Geneva area, some bigger, some smaller than us. We have more than 13 years of experience, and our team, of specialists, exclusively based in Switzerland, provides high-quality work.
Our job doesn’t stop when a website goes online. It is quite the opposite! We have paid particular attention to maintaining strong security on our web creations throughout the years.
We know our clients well, and some of them recommend us to their partners and friends. We do have a strong word of mouth going, but we also benefit from the testimonials posted on our website. Google Business also publish some testimonials about working with us, and we are quite happy with the outcome (4.9 stars). These kinds of content are true gifts and have real impacts on potential leads.
Your final thoughts?
Carole Mauron: It is crucial for entrepreneurs to stay in touch with their clientele and display their products/services on the web. Nowadays, NOT being on the Internet, for a company, is like being simply non-existent. For that purpose, we help them perfect their digital communication and explain to them how to interact and expose their activities online.