Luka Karsten Breitig of Happy Beavers tells us how the team provides quality content writing services that are tailored to clients’ needs and budgets.
Tell us about you, your career, and how you founded Happy Beavers.
Luka Karsten Breitig: It was pure chance that I founded this company. I wanted to earn extra money on the internet in the evenings after a full-time job and did what I really enjoyed: editing texts. And my first customer was so satisfied that he kept ordering more and more – until I quit my job and started working full-time as a freelancer with several other customers too. And then the number of orders kept growing, so I started hiring other people at some point. So we have now grown to more than 100 linguists in the company, with whom we work regularly.
Do you have small habits that made a meaningful impact on your life and business?
Luka Karsten Breitig: A big goal of mine was to work remotely, and I am glad that I can travel again after the corona pandemic. I try to balance between days when I work in cafés, which is particularly motivating for me, and days when I go to shared offices, making me more productive. Meanwhile, I have found a good rhythm of how I split up my work between the two types of days to achieve the best possible results.
How does Happy Beavers market its product/services online?
Luka Karsten Breitig: We believe in sales and cold emails but do it so well that we don’t annoy customers and achieve a high conversion instead.
What specific tools, software, and management skills are you using to manage your online marketing?
Luka Karsten Breitig: It is very important to discuss decisions to arrive at the best available solution. We believe in data-driven approaches and track our work with tools like Semrush, while at the same time, we rely on Clickup for project management to always know where our priorities lie.
What is your hiring policy/process, and how do you retain your employees?
Luka Karsten Breitig: We have a very structured hiring process that starts with an application form on our website and includes several short rounds of interviews. We also do 1-2 short standardized computer tests. If even one person involved in the process has doubts, we don’t hire the person – only if everyone says yes, we take someone on board. We know that the demands in our company are high, and we keep people in the team for a long time who want to develop themselves and not just follow tried and tested paths.
How are you funding your growth?
Luka Karsten Breitig: We are fully bootstrapped.
Who are your competitors? And how do you plan to stay in the game?
Luka Karsten Breitig: We have found our market niche: We can produce a large amount of text in a short time but at the same time build a QA process that larger competitors don’t have. In this way, we achieve more consistent quality in the long term and can meet individual customer needs to a greater extent.
We are also working on a top-notch tool that gives authors automated feedback when they want to write better texts. This will then be available to all copywriters in the world in different languages. Who knows, maybe we can make the world a better place by making the internet space with more interesting texts.
Tell us a customer success story of yours.
Luka Karsten Breitig: A few years ago, when we were still a very small company, we received a request to produce a number of texts that exceeded our production capacity at the time by a factor of 50. It took a lot of working hours, even at night, but we achieved incredible things.