Ana Aldea of Datasocial tells us about digital marketing.
Tell us about you, your career, and how you founded Datasocial.
Ana Aldea: 6 years ago, I founded Datasocial after many years of working for international brands and media. The main reason I founded the company was the birth of my daughter Ariadna. When Ariadna was born, I decided that I didn’t want to go back to working in person because I wanted to reconcile my professional and personal life. I didn’t want to give up my career in digital marketing, so I thought that the easiest way was to create my own company where I would be the one to set the rules. Yes, Datasocial was born!
Do you have small habits that made a meaningful impact on your life and business?
Ana Aldea: There is one habit that has definitely changed the way I understand business, and that has always been present in my life but has become much more relevant since the pandemic, and that is contact with nature.
I am a person who spends a lot of time in nature if I can on a daily basis, and I think that gives me a calmer vision of the business, and in the long term, that helps me a lot.
How does your company market its product/services online?
Ana Aldea: Datasocial is living in a formidable moment in which, luckily, many companies are contacting us to request our services, and we are able to provide exceptional service. We are working a lot on our marketing by doing events and being a constant reference in the Hartford ecosystem at a European level.
What specific tools, software, and management skills are you using to manage your online marketing?
Ana Aldea: As a HubSpot Partner agency, our main tool for ourselves is the same we sell for our clients. We use it to manage our online marketing sales internally to manage many sales operations and marketing automation.
What is your hiring policy/process, and how do you retain your employees?
Ana Aldea: Datasocial has much higher employee retention rates than the industry, and the main reason has to do with the way we understand business and the relationship with employees. We have always been a remote company before the pandemic. We favor not only remote working but also flexible working hours, which allows employees to reconcile their personal and family lives in the best possible way.
How are you funding your growth?
Ana Aldea: We have financed 100% of our growth. There is no investor or group behind it, and we could say that we are a company that has grown 100% by bootstrapping, and we are very proud of it.
Who are your competitors? And how do you plan to stay in the game?
Ana Aldea: Our competitors are the same as our collaborators. It’s the ecosystem of partners in Hubspot; however, we are very happy to be one of the major partners in the country and to keep growing with the ecosystem.
Tell us a customer success story of yours.
Ana Aldea: Compartir en Familia is a Santillana project whose mission is to offer Spanish-speaking mothers and fathers high-quality content in a wide variety of formats to help parents around the world with the education and upbringing of their children.
Our mission has been to promote the project and create a community around the content by focusing on two key aspects:
- Attract subscribers to the newsletter, which we will segment based on interests.
- Create a large community on social networks around the content generated by the project.