Deanna Sallao Visperas of DSV Digital tells us how they provide creative and coherent marketing strategies that will help their clients reach their marketing goals on time.
First of all, how are you and your family doing?
Deanna Sallao Visperas: Thank you for asking. Currently, I am in the United States, where everything is going well. Regarding my relatives in the Philippines, they are also doing well, despite their restricted participation in outdoor activities.
Tell us about you, your career, and how you founded DSV Digital.
Deanna Sallao Visperas: I’m proud to say that I’m 100% full-blooded Filipino. I’m the founder and CEO of DSV Digital Management Corporation and its subsidiaries GoVirtuals and LeadIncrease. We are dedicated to offering the best resolution for all digital demands.
GoVirtuals, on the other hand, is a Philippines-based Filipino Virtual Assistant services provider. We assist startups and small and medium-scale businesses by fulfilling their non-essential and vital jobs, ranging from simple email marketing to complex website design and development.
After years of collecting knowledge in the realm of digital technology, I started DSV Digital out of a deep desire to support Filipino virtual assistants in acquiring clients. Until now, my goal to connect remote businesses with enthusiastic Filipino virtual assistants has not changed.
How does DSV Digital market its product/services online?
Deanna Sallao Visperas: I think the keyword here is visibility. I know that digital marketing agencies and VA companies struggle so hard and for them, promoting their businesses is too overwhelming.
There are numerous ways I market my services online. I don’t have to reinvent the wheel. Observing the successful ideas of others and implementing them in my organization is possibly the most important. In the end, it is simply a matter of emulating the patterns of successful startup enterprises.
However, I need to be religiously active in implementing marketing strategies, or else they will amount to nothing.
How the coronavirus pandemic affects your business, and how did you get through it?
Deanna Sallao Visperas: Since our company provides virtual services, I can say that the COVID-19 pandemic does not significantly impact us. In contrast, I’ve observed that an increasing number of businesses are now requesting assistance from virtual assistant providers to fulfill their daily tasks.
What specific tools, software, and management skills are you using to manage your online marketing?
Deanna Sallao Visperas: Hubstaff is our software for keeping track of time and getting work done. We also use ClickUp, a cloud-based collaboration and project management tool with essential features like documents, reminders, goals, schedules, etc. Airtable is another easy-to-use online tool we are using to make and share databases.
When it comes to management skills, I think there are six things that every business owner needs to have in order to do their job well. I’ll list them below:
1. Proper planning
2. Great communication skill
3. Proper decision-making
6. Ability to motivate
Who are your competitors? And how do you plan to stay in the game?
Deanna Sallao Visperas: There is indeed a vast competition out there, and almost all of them offer virtual services which are the same as we are offering. There are many virtual assistant services, which is a good sign that the industry is doing well.
I can say that what makes us different from others is that our whole team is made up of 100% Filipino Virtual Assistants. Another thing is that even though we have every reason to charge more than usual, we keep our prices low so that our clients can get the most out of their time and effort and stay within their budgets.
Your final thoughts?
Deanna Sallao Visperas: You may already know the answer to the question that everyone is asking. What comes next? I don’t think we can change the past, but we can learn from it, grow, and change. As businesses move into the future after the pandemic, they have to find the missing link between what worked before and what needs to be implemented to succeed in the next normal. Who can say? The new normal might be even better than the old one.